The Coffee Truck Magazine team has been assembled by MP Communications, an experienced developer of media for niche markets that are underserved.

The magazine will be produced eight times a year and distributed to catering truck operators and their suppliers throughout Canada. Its highest priority is to promote healthy competition in the mobile catering industry by aggressively giving truck operators access to the business intelligence, marketing tools, product information and supplier information they need to successfully increase their customer base and grow the industry.

This information will be delivered to operators through the magazine and over the internet by a mix of well written feature articles, operator success stories, expert columns, opinion pieces and feature sections highlighting the latest in industry marketing, product development and technology.

The magazine will endeavor to serve as the voice of the catering industry to government and regulatory agencies on issues that are important to the industry, such as health and licensing regulations.

Suppliers, distributors and manufacturers will for the first time be able to reach each other directly through the magazine and its associated distribution channels. A number of special issues of the magazine will be produced throughout the year such as a buyer's guide and a special route building primer.

Catering truck operators and their suppliers are invited to submit story ideas and voice their opinions on the state of the industry and what is needed to raise it to the highest possible level of success.